Hi, I’m Dharini, a creative director and product lead working at the intersection of brand and product.
I’ve built newsrooms at The New York Times, design systems for Verizon, and AI-native experiences with Meta and Microsoft.
I think in systems, direct teams, and still get my hands dirty.
Currently freelancing and consulting.
Case Studies
Verizon Design System
A design system to bring all in-store experiences together.
System Design - UX Research - UI Design
Microsoft Copilot Launch
Power up your everyday with Microsoft’s AI feature.
Campaign · Social · Video Production
Buck x Microsoft
Take the gruel out of building collateral.
AI Product Design · UXUI Design
coming soon
More Work
General Assembly
Reinventing a global education company’s flagship campus for its evolved identity.
Interior Design · Creative Direction
Promote Her
A platform and mission-driven community to close the gender gaps in professional recognition within the advertising industry.
UX Research · UI Design · Art Direction · Branding
Woodside Homes
Creating the carvana of home-buying experiences.
UXUI Design · Branding · Design Strategy
HP Garage Newsroom
Using New York Times expertise to build better Newsrooms.
Creative Direction · Branding · Editorial Design
